The BlackPages.Ca Web site collects personally identifying information about you only when you specifically and knowingly provide it to us. The BlackPages.Ca Web site is dedicated to providing you with a compelling service to help you make the most of your time on the Internet. The more we know about you, the better we can serve your needs.

We recognize that we need to earn your trust, and firmly believe that you should know exactly what personally identifying information we collect and how we're going to use it before you share it with us.

BASIC STATEMENT

Personally identifying information that you provide to the BlackPages.Ca Web site of sites will not be made available to third parties outside of the BlackPages.Ca Web site without your explicit permission.

Your personal information will be used to personalize your experience with the BlackPages.Ca Web site Web sites, or for such other purposes as are described at any point where the BlackPages.Ca Web site collects this information from you.

The BlackPages.Ca Web site may make aggregate information about our customers (e.g. overall statistics) available to third parties for advertising and other purposes. Information that personally identifies you will be kept strictly confidential.

Personally identifying information which you choose to provide to another party or Web site will be subject to their privacy policy. For example, if you purchase goods or services online from a merchant you found while searching the BlackPages.Ca Web site, information you provide to that merchant is subject to their privacy policy rather than ours.

WHAT IS "PERSONALLY IDENTIFYING INFORMATION"?

"Personally identifying information" is information that can be explicitly used to identify and/or contact you as an individual. This includes information like your real name, e-mail address, mailing address, phone number, credit card number, etc. Information that, by itself, cannot be explicitly linked with your "real" identity is not considered personally identifying. Examples of this are favourite or bookmarked Web sites, or your preferences with respect to how you wish to see a given page or site set up according to the selections you choose.

On occasion, the BlackPages.Ca Web site may ask you for personal information such as your name or address. We do this when you register for contests/promotions or services that require registration or subscription. The BlackPages.Ca Web site needs to collect this information for fulfilling prizes, and for tracking/verifying compliance with BlackPages.Ca Web site policies. It may also be needed for purposes of compliance with federal, provincial and local laws and/or for editorial and feedback solicitation purposes. When we intend to use your personal information, we tell you up front. This way you can decide whether you want to give us the information or not.

USE OF COOKIES

Cookies are pieces of information that a Web site transfers to an individual's hard disk for record-keeping purposes. Cookies can make the Web more useful by storing information about your preferences on a particular site, like what items you have in a "shopping cart" for an online store. The use of cookies is an industry standard, and many major Web sites use them to provide great features for their customers.

The BlackPages.Ca Web site has two primary uses for its cookies. First, we use them to specify unique preferences. Secondly, we use cookies to track user trends and patterns. This helps us better understand and improve areas of the BlackPages.Ca Web site service that our users find valuable. While both of these activities depend on the use of a "cookie," visitors to the BlackPages.Ca Web site always have the option of disabling cookies via their browser preferences.

Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or indicate when a cookie is being sent. However, note that some parts of the BlackPages.Ca Web site service may not function properly if you refuse cookies.

LINKS TO OTHER SITES

Users should be aware that when you are on the BlackPages.Ca Web site, you could be directed to other sites that are beyond our control. There are links to other sites from the BlackPages.Ca Web site pages that take you outside our service. For example, if you "click" on a banner advertisement or a BlackPages.Ca Web site search result, the "click" takes you off the BlackPages.Ca Web site. This includes links from advertisers, sponsors and partners that may use the BlackPages.Ca Web site’s logo as part of a co-branding agreement. These other sites may send their own cookies to users, collect data or solicit personal information. Always be aware of where you end up!

The BlackPages.Ca Web site's policy does not extend to anything that is inherent in the operation of the Internet, and therefore beyond the BlackPages.Ca Web site's control, and is not to be applied in any manner contrary to applicable law or governmental regulation.

E-MAIL TO US

When you send us e-mail, we will use your name and e-mail address only to respond to the concerns you write to us with. Your e-mail may be shared with appropriate people within the BlackPages.Ca Web site to help us respond to your concerns and improve the BlackPages.Ca Web site.

CHANGES TO THIS POLICY

From time to time, the BlackPages.Ca Web site may introduce new products and services to its users and members. The BlackPages.Ca Web site reserves the right to modify this policy at any time by notifying customers, via the BlackPages.Ca Web site, of a new privacy policy. You can send an e-mail to us with any further questions.